Manager Digital Strategy & Media Communications – PERA Department Full Time

Manager Digital Strategy & Media Communications – PERA Department

Manager Digital Strategy & Media Communications – PERA Department. PERA Lahore seeks a dynamic Manager of Digital Strategy & Communication to lead its Media Management Cell. This high-impact role involves crafting innovative media campaigns, enhancing PERA’s public image, and leveraging digital, electronic, and print media to maximize outreach.

Key Responsibilities

Strategic Media & Branding

✔ Develop and execute PERA’s digital & traditional media strategy
✔ Design awareness campaigns on PERA’s regulations and initiatives
✔ Lead product marketing & branding for PERA’s public-facing programs

Content Creation & Campaign Management

✔ Produce press releases, documentaries, short films, and social media content
✔ Organize press conferences, digital ads, and influencer collaborations
✔ Utilize YouTube, Google Ads, and Facebook Marketing for targeted outreach

Public Relations & Influence

✔ Strengthen PERA’s media presence through news & celebrity partnerships
✔ Shape public opinion via persuasive communication strategies
✔ Monitor social media trends and adapt campaigns for maximum impact

Technical & Production Expertise

✔ Oversee pre- & post-production (lighting, camera work, editing)
✔ Manage graphic design, video production, and multimedia content
✔ Ensure compliance with PERA’s legal & regulatory messaging

Qualifications & Experience

Education:

• Master’s degree in:

  • Mass Communication / Media Studies

  • Marketing / Public Relations

  • Digital Media / Advertising

  • Graphic Design / Film Production

Experience:

• 10+ years in media production, PR, or digital marketing

• Proven track record in TV, social media, and brand activation

• Experience in university teaching (preferred)

• Strong network with journalists, influencers & media houses

(Private-sector candidates must provide SECP/regulatory registration proof.)

Required Skills & Tools

Core Competencies:

✅ Social Media Marketing (Facebook, YouTube, Google Ads)
✅ Content Strategy & Brand Storytelling
✅ Crisis Communication & Public Opinion Shaping
✅ Video Production & Graphic Design (Adobe Photoshop)

Technical Proficiency:

🎬 Pre & Post-Production Techniques
📢 Press Release & Media Campaign Management
📈 Analytics-Driven Digital Outreach

Why Join PERA?

💼 SPPP-3 Salary Package (Govt. scale + allowances)
🚀 Leadership role in Punjab’s top regulatory authority
📡 Opportunity to shape public policy communication

📍 Location: Lahore
⏰ Last Date to Apply: June 25, 2025

Apply Now: Submit your application to PERA’s Contractual Employment Committee-I before the deadline, or Click Here

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